From business brief to working system.
Recent work first, followed by the experiences that shaped it. My approach stays consistent: understand the problem, find the leverage, then make the solution practical.
Learning to connect strategy with execution.
I am specialising in marketing, e-commerce and operations, where a good strategy must work for the customer, the market and the people delivering it.
For Flipkart WiRED, I mapped a food-delivery business from customer journey to dark stores. For TCPL, I developed a Korean-noodle go-to-market strategy.
Two national semi-finals at Flipkart WiRED; top 13 at TCPL. Beyond competitions, I prototyped an AI campaign tracker at PreQL and lead AI sessions for case work.
Making inventory loss easier to understand and act on.
Write-offs were visible; the reasons behind them were scattered. How could the team spot loss early enough to act before it repeated?
I studied the inventory process before proposing fixes. Bringing untracked returns and SKU-level causes into daily reporting replaced a two-day information lag with a shared view of loss.
saved, with write-offs moving from 1.21% to 0.88% of sales. It strengthened my belief that better data and automation make action easier.
Giving customers a reason to choose more than price.
A bus operator serving schools, colleges, hospitals and B2C customers. The market was price-sensitive, but reliability mattered just as much.
I made GPS, cameras and reliable service part of the proposition. Managing key accounts alongside routes and dispatch helped connect the promise to day-to-day delivery.
in B2B revenue from two new contracts and five expanded fleets. Vehicle availability rose 26% as the operating system became more dependable.
The earlier chapters taught me to research, communicate and lead.
At IKONA Media, I helped build creator and campus-ambassador infrastructure, supporting 50+ creators and a 40% lift in social reach.
At Consortico, I led a five-member team to investigate volunteer attrition, combining outreach audits, user mapping and NGO benchmarking into a six-month growth strategy.
Rotaract taught me how to take responsibility for people and execution. Today, I continue that through MBA mentoring, AI sessions and hands-on project building.
